The conference took place on May 5 at the Beirut Arab University at the Tripoli branch, in collaboration with the Lebanese Businessmen of France (HALFA) and the Sunday Cultural Council. The session on enhancing the image of Tripoli and developing investment in local tourism was moderated by LIMS. The aim of the session was to address the negative perceptions of Tripoli in the media and devise strategies to make it more attractive to both local and international tourists. One of the main concerns raised during the session was the inclusion of Tripoli on the list of cities to avoid by several embassies, citing security risks. To counter this issue and showcase the true vibrancy of Tripoli as a welcoming destination, practical solutions were sought. Experts from diverse fields took the stage as speakers presenting innovative approaches to draw visitors to Tripoli.